Be Safe, Be Seen, Go D!NG

When was the last time you saw something for the first time?

When was the last time you saw something for the first time?

DING provides a safer riding experience at night, with exceptional forward beam illumination and additional downward beam illumination: Innovation and precision within the one light. Be sighted better by all other road users with DING. Light up your path ahead and the terrain below and to the sides of your ride at the same time. The two beams work together, providing a vastly improved light offering than other premium bike lights. Be safe and be seen, with DING.

Serious Lighting Innovation in a compact package

Serious Lighting Innovation in a compact package

Bespoke optic design provides DING with a balanced proportion of beam width and distance to safely illuminate you and the path far ahead. The secondary downward optic design spreads out an additional 200 lumens of light into a clean rectangle non-glare pattern 3m wide by 1.5m deep, providing you with your very own light shield. Our patented bike light is a world first and we are proud to bring it to market, from Adelaide,South Australia. Recent winner in the Good Design Awards 2017.

2017 Good Design Awards
We have come along way to make the best bike light

We have come along way to make the best bike light

To truly redesign the bike light, we had to truly understand cyclist wants and needs and their riding safety. We listened and researched, developed and tested and developed some more. Every improvement came through iteration and many riders feedback. Prototype followed prototype: 35 in all. With over 300 hours of road testing, 3,500 hours of design time, DING has come a long way. We started with the problem and then found a better way for riding safer.

Kickstarter DING

The DING JOURNEY

  • A DING moment of an idea

    DING FL1 was an idea born from the founder having too many close calls with motorists. The idea of making a light that improved visibility from all angles for the rider was the key driver. It is not a matter of having more light (lumens) is what you do with its that matters. Having two separate light zones within the one light that did different things made perfect sense, and that was the DING! moment.

  • Idea to a product

    Developed in Adelaide, South Australia, DING was raised in a town that loves cycling, we have the weather, some great cycle paths and beach trails, plus the international “Tour Down Under”, but like everywhere else in the world we have some motorists who don’t give a hoot about cyclists or their safety. It is the perfect place to develop the DING idea into a working product, so we did just that.

  • Putting it all together

    Thinking outside of the box has its problems, especially if it has not been done before. The development path to have two different light zones within one light took some working out, but we never gave up. With prototypes given to friends to test and provide feedback we were happy we were onto something good. In 2015 we launched on Kickstarter, raising over 100k in just 4 weeks.

  • Riders feedback

    Developed by riders for riders, sounds great, but yes we are riders and we shared DING FL1 with lots of them to better understand what is good and what to change before going to market. We think we got it about right, a light that is great around traffic but also has some punch for distance and very dark paths. With nine modes to choose from, we have all conditions covered.

  • 48 Different countries

    So far we have shipped DING around the world to over 48 countries. From Nigeria to Hawaii and from Germany to Japan: DING has become global. It just goes to show that riders all around the world want to feel safer on their bikes. Customer feedback like “Wow the quality is fantastic to “Thank you for making me feel safer on my bike” is making us very happy at DING HQ.

  • Picking up awards

    It is great to pick up innovation awards and it makes all the hard work worth it. We are only a small business and our passion is all about making premium products that bring happiness to the users. Watch out in our blog section, as we have some exciting news to unveil on receiving some international acknowledgments from around the globe.

WHY IS DING SAFER THEN OTHER BIKE LIGHTS?

DING FL1 will help you stand out from all directions.  As with most bike lights they fit onto the handlebars, we also have pro mount attachment in the kit for mounting DING directly under your bike computer mount.

The innovation of the DING downward beam on the ground is telling motorists you are there, even at a considerable distance, from all angles. DING FL1 also alerts motorists to your susceptibility on the road.  It's a pleasant experience to have this wide ground flood of light around you, when it is off you do miss it!

Studies have shown that a flashing light is the most noticeable, which is why we have 4 to choose from (Downward beam does not flash, only forward beam). With the downward beam on and the forward light flashing, there is no safer light then DING to use in busy traffic.

Studies have also established that lights are the most visible to other road users when mounted at handlebar and seat post height. Lights should be fixed to the bike—those attached to clothing and bags frequently end up facing the wrong direction, and offer little benefit. Lights on helmets are less visible to drivers due to being higher up than the usual field of view, and can also be a menace to other bike riders because they are at eye height

Cyclists using DING Lights tell us that drivers pass them more considerately, giving them more space on the road.  They notice overtaking cars leave more room and turning cars stopping and letting them go by.

When riding through traffic there is nothing worse than a bike rider having a VERY BRIGHT DAZZLING LIGHT,with poor optics, thinking they are more safe and easier to see. When in fact you end up blinding oncoming traffic and stop cyclist behind you from being seen. It is also hard for other road users to judge your speed and distance, amongst the dazzle.

The DING forward beam can go up to just over 6oo lumens,  we have designed within the forward beam a top side beam reduction fade off, to help reduce forward glare and send more light downwards towards the road. We only suggest using the front beam high modes in dark riding paths or on unlit streets.

The DING difference can be summed up like this. When turning these expensive bright lights down to a low-light output to ride through traffic, it’s on par with a $25 cheap blinker light. The DING point of difference is clearly seen when the DING forward beam is on low or forward flashing mode and  downward beam is on. You really stands out, marking out your space like no other light on the market can. The rectangle light shield not only gives you better visual to all road users around you, you will feel more confident on your ride, and will be able to see all the road obstacles much more clearly. 

This ‘usual field of view’ of drivers is crucial for bike riders to consider. In the hectic traffic environment—without even considering in-car distractions—drivers frequently have a brief opportunity to scan the situation. If your lights are not in the space that a driver is scanning, looking for other vehicles, you’re putting yourself in danger of not being seen.

WHAT THE PRESS HAVE TO SAY

If you've ever ridden in pitch black, you’ll know how little traditional lights do to keep you visible from all angles. DING is a newcomer to the cycling industry, but its fresh approach to cycle lighting has the potential to set a new benchmark for night time cycle safety.  

David Rome, Bike Radar

 

DING bike lights invention represents a breakthrough in road safety for urban cyclists

Road Safety UK

 

The dual light facing forward and downward will give cyclists a better visual of their routes, as well as allow them to be more noticeable to drivers and other motorists on the streets, it’s a great innovation for safer cycling.  

Ady Floyd, Trend Hunter

 

As quirky as the name might be the DING simple design passes off as an ordinary headlight without giving any hint of its capability to project two beams in different directions. The DING only reveal its true colours or lights if we put in the cycling context when it is switched on.

  Charles Lee, Togo Parts

 

This looks fabulous what a great way for Motorist to better see cyclists.

Anne Meares, 10 times world track champion, Duel Olympic gold medallist