WHY IS DING SAFER THEN OTHER BIKE LIGHTS?
DING FL1 will help you stand out from all directions. As with most bike lights they fit onto the handlebars, we also have pro mount attachment in the kit for mounting DING directly under your bike computer mount.
The innovation of the DING downward beam on the ground is telling motorists you are there, even at a considerable distance, from all angles. They also alert them to your susceptibility on the road. It is also a pleasant experience to have this wide ground light around you, when it is off you do miss it!
Studies have shown that a flashing light is the most noticeable, which is why we have 4 to choose from (Downward beam does not flash, only forward beam). With the downward beam on and the forward light flashing, there is no safer light then DING to use in busy traffic.
Studies have also established that lights are the most visible to other road users when mounted at handlebar and seat post height. Lights should be fixed to the bike—those attached to clothing and bags frequently end up facing the wrong direction, and offer little benefit. Lights on helmets are less visible to drivers due to being higher up than the usual field of view, and can also be a menace to other bike riders because they are at eye height
Cyclists using DING Lights tell us that drivers pass them more considerately, giving them more space on the road. They notice overtaking cars leave more room and turning cars stopping and letting them go by.
When riding through traffic there is nothing worse than a bike rider having a VERY BRIGHT DAZZLING LIGHT,with poor optics, thinking they are more safe and easier to see. When in fact you end up blinding oncoming traffic and stop cyclist behind you from being seen. It is also hard for other road users to judge your speed and distance, amongst the dazzle.
The DING forward beam can go up to just over 6oo lumens, we have designed within the forward beam a top side beam reduction fade off, to help reduce forward glare and send more light downwards towards the road. We only suggest using the front beam high modes in dark riding paths or on unlit streets.
The DING difference can be summed up like this. When turning these expensive bright lights down to a low-light output to ride through traffic, it’s on par with a $25 cheap blinker light. The DING point of difference is clearly seen when the DING forward beam is on low or forward flashing mode and downward beam is on. You really stands out, marking out your space like no other light on the market can. The rectangle light shield not only gives you better visual to all road users around you, you will feel more confident on your ride, and will be able to see all the road obstacles much more clearly.
This ‘usual field of view’ of drivers is crucial for bike riders to consider. In the hectic traffic environment—without even considering in-car distractions—drivers frequently have a brief opportunity to scan the situation. If your lights are not in the space that a driver is scanning, looking for other vehicles, you’re putting yourself in danger of not being seen.
WHAT THE PRESS HAVE TO SAY
If you've ever ridden in pitch black, you’ll know how little traditional lights do to keep you visible from all angles. DING is a newcomer to the cycling industry, but its fresh approach to cycle lighting has the potential to set a new benchmark for night time cycle safety.
David Rome, Bike Radar
DING bike lights invention represents a breakthrough in road safety for urban cyclists
Road Safety UK
The dual light facing forward and downward will give cyclists a better visual of their routes, as well as allow them to be more noticeable to drivers and other motorists on the streets, it’s a great innovation for safer cycling.
Ady Floyd, Trend Hunter
As quirky as the name might be the DING simple design passes off as an ordinary headlight without giving any hint of its capability to project two beams in different directions. The DING only reveal its true colours or lights if we put in the cycling context when it is switched on.
Charles Lee, Togo Parts
This looks fabulous what a great way for Motorist to better see cyclists.
Anne Meares, 10 times world track champion, Duel Olympic gold medallist